The largest annual meeting of the Duty Free industry turns out to be the perfect showcase for new gifts, the growing Middle Eastern cigarillo market and a focus on closer collaborations with retailers.
The company joined the largest Duty Free and Travel Retail Exhibition & Conference in Cannes, France. Again, this year’s product focus was on the Travel Retail Exclusive Neos Selection 50 cigars, which are offered in a luxury metal box with a sleeve and a purchase gift.
In addition, with our Neos Flavor Collection we were also targeting the growing market of cigarillos in Asia and the Middle East, both flavoured and non-flavoured.
For the first time, we presented the newly developed multi brand display to the press. Meanwhile already a dozen gondolas (multi brand floor-displays) had been sent out to different customers while other customers have shown interest in being part of this new retail concept, developed to boost the premium position of cigars and cigarillos in shops.
J. Cortès aims for closer collaboration with the retailers during the MEADFA convention, along with a number of upcoming products and sales training in Changi Airport and Queen Alia in Jordan among others.
